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What would make a suitable alt attribute for the logo displayed?
Trick question. They were all valid. Each of the answers reflect the most important information, the company name,
The most pedantic would insist on using all the text in the image.
The best choice would be the most succint alt="Ye Olde Balloon Shoppe".
alt="Ye Olde Balloon Shoppe"
It is argueable that a null alt text could be used. Can you imagine why?